The Paradox of Issue 1 Letters
A well-known publishing phenomenon (but how can these letters possibly be real? It is the first issue, after all), usually resolved by having all their publisher chums gripped by enthusiasm and write in wishing them well. ("I think your new mag is really good! Yes! I do! Signed, L Headofanothercompany. PS - Still on for the barbecue Sunday?") The effect on the reader is to be gripped by nausea and to write in wishing them dead. Publishers! Don't do it. It's crap.